Adani Wilmar Limited (AWL) is a joint venture incorporated in January 1999 between Adani Group, the leaders in International trading & Private Infrastructure withey industry verticals – resources, logistics and energy and Wilmar International Limited – Singapore, Asia’s leading Agri business group. The joint venture kicked off with the commissioning of India’s first port-based refinery at Mundra, Gujarat.
Capacity
Today, AWL owns refineries in 17 strategic locations across India, has 8 crushing units and 18 toll packing units. Cumulatively, this translates to a refining capacity of over 10400tonnes per day, seed crushing capacity of 7400tonnes per day and packaging capacity of 9000tonnes per day.
Distribution
AWL has the largest distribution network among all branded edible oil players in India, with more than 93 stock points, 5000 distributors and *10% Retail Penetration which spans across approx. 1 Million outlets all over India.
*Source Nielsen Retail Index
Leading the Way
At Adani Wilmar, we are committed to a healthy growing India. We believe that the future of a nation rests on its people. People, who don’t just dream, but aspire. With our wide range of products we spread the goodness and health. We nourish the dreams of our fellow Indians.
With a vision to be a global admired leader in integrated agri-business, we shall be known for our scale of ambition, speed of execution and quality of operation.
Brands
Fortune is the most prestigious brand in the Adani Wilmar portfolio became the no.1 brand in the market within just 2 years of its launch and still continues to be a leader. Reader’s Digest honored Fortune as the Most Trusted brand for 4 years,most recently in 2014, and it was adjudged as a ‘The Economic Times Best Brands 2014’.Also ,it has been chosen as the Most Valuable Brands for the year 2013-14.Besides these it has also won “Mint Strategy Award” in September 2014.Fortune has grown from strength to strength and continues to deliver the ‘joy of eating’ to Indian households. Fortune not only has the largest range of cooking oils in India, but also continues to innovate and lead the cooking oil industry with new introductions recurrently.
Adani Wilmar has a range of premium edible oils, vanaspati, packed Basmati Rice, pulses,Soya Chunks and also the first national brand in besan. It also has a range of customised specialty fats for institutional customers. The product portfolio of Adani Wilmar spans under various brands such as – Fortune, King’s, Bullet, Raag, Avsar, Pilaf, Jubilee, A-Kote, Fryola, Alpha and Aadhaar.
It has the largest portfolio of brands in the Indian edible oil industry. It goes to great lengths to deliver its brand promise ‘For a healthy growing India’.
Following the success in India, AWL introduced branded Edible oil to Middle-East and is now exporting its products to more than 19 countries in the Middle-East, South East Asia & East Africa including Singapore, Australia& New Zealand.
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